Strategic Planning

Research-driven strategy with clear measures of success

Strategic Planning

Strategic planning is a management process that involves assessing not only an organization’s strengths and weaknesses but also the environment in which it operates in order to establish organizational priorities, define metrics of success, make efficient and effective use of finite resources, and ensure all stakeholders are working together to achieve organizational goals.

Our Approach

At the heart of Gnarly Tree Sustainability Institute’s approach to strategic planning is a deep commitment to analytical rigor and stakeholder engagement.

GTSI uses a wide range of tools and techniques to support clients’ strategic and sustainability planning processes, including:

  • Aspect and gap analysis
  • Benchmarking and competitiveness analysis
  • Materiality matrices
  • Financial and ROI analysis
  • Potential customer analysis
  • Stakeholder analysis and engagement
  • SWOT and PEST analysis
  • Mission and vision statement facilitation
  • Strategy identification, analysis, and selection
  • Goals and metrics development

GTSI Expertise

Working with colleagues from the O’Neill School of Public and Environmental Affairs, GTSI recently led the development of the award-winning Bloomington Environmental Sustainability Action Plan (SAP).   The SAP development process involved a thorough review of all relevant planning processes related to sustainability to ensure consistency with other planning efforts; benchmarking research of five similarly placed university cities; significant public engagement; and collaboration with the City of Bloomington to develop appropriate and feasible goals, metrics, and actions for the five years of the plan.